要教育经历

2011-2017 天津大学 经济与管理学部 获得博士学位 （硕博连读）

2007-2011 天津科技大学 国际学院 获得学士学位

         Southern Cross University, Business School（联合办学）

主要工作经历

2021年至今  北京工商大学 bwin必赢 市场营销系任教

2018-2021  北京师范大学 经济与工商管理学院 博士后

研究方向

服务营销、人工智能服务、消费者行为

讲授课程

市场营销、公共关系学

研究成果

主要学术论文：

[1] Ma Ke, Zhong Xin, Hou Guanghui*, Gaining Satisfaction: The Role of Brand Equity Orientation and Failure Type in Service Recovery, European Journal of Marketing, 2020, 54(10): 2317-2342.（SSCI，ABS3*）

[2] Ma Ke, Zhong Xin*, Moral Judgment and Perceived Justice in Service Recovery, Marketing Intelligence and Planning, 2021, 39(4): 574-588. (SSCI)

[3] Ma Ke, Chen Tong, Zheng Chundong*. Influence of Thinking Style and Attribution on Consumer Response to Online Stockouts. Journal of Retailing and Consumer Services, 2018, 43: 218-225. (SSCI)

[4] Chen Tong, Ma Ke, Bian Xuemei, Zheng Chundong*, Devlin, J. Is High Recovery More Effective than Expected Recovery in Addressing Service Failure? – A Moral Judgment Perspective. Journal of Business Research, 2018, 82: 1-9. (SSCI-Q1，ABS3*)

[5] Zheng Chundong, Ma Ke*, Duan Qi, Wang Han. Ineffective Brand Extensions and the Sisyphus effect. Journal of Product & Brand Management, 2015, 24(2): 165-171. (SSCI)

[6] Chen Tong, Ma Ke, Zheng Chundong *, Wang Han. The Effects of Sub-brands and Brand Name Structure on Extension Evaluation: An Empirical Study Based on Chinese Culture. Journal of Brand Management, 2015, 22(8): 695-713. (SSCI)

[7] 郑春东，马珂*. 高科技品牌延伸中技术一致性效应的研究[J].科研管理，2016, 37(4): 94-101.

[8] 马珂. 欲擒故纵？网络购物情境中的产品缺货效应研究[J]. 工业工程与管理，2016, 21(6): 100-105.

[9] 郑春东，马珂，王寒. 消费者特征对品牌延伸边界的影响研究-基于品牌联想的视角[J]. 管理评论，2016, 28(7): 130-142.

主要纵向课题：

[1] 中国博士后基金项目：“第三方因素对服务补救效果的影响研究”项目编号：2018M640088;（主持）

[2] 北京工商大学青年教师科研启动基金项目：“服务失败和补救对消费者的双路径影响模型研究-基于道德人的视角”（主持）

Ma Ke, was born in Gongyi, Henan in May 1989. She earned her doctor degree from Tianjin University and was once a post-doc research fellow in BNU business School, Beijing Normal University. Research interests include service marketing, brand management and consumer behaviour. She has published nearly 15 papers on key professional journals; meanwhile her papers have also been accepted by some international conferences, like AMA winter 2020, EMAC 2016. In the past five years, she has participated in a number of national and provincial-level projects, and chaired a postdoctoral science fund.