l Overview
Ø Education
1991/09—1994/07 studied at the Department of Philosophy of Nankai University for master’s degree.
1985/09—1989/07 studied at the Department of Political Science and Education of Huaibei Normal University for Bachelor’ s Degree.
Ø Working Experiences
1994.7-Present Teaching in Business School of Beijing Technology and Business University.
l Research Interests
marketing, leadership, strategy, organizational change and business ethics
l Courses
Marketing management, Internet marketing, leadership
l Publications
Ø Papers
Selected Academic Articles
1. The Connotation of Public Ownership and Its Subjective Status under Socialist Market Economy, Journal of Beihang University 1998, No. 2
2. On the Necessity of Business Ethics, Journal of Beihang University, No. 4, 1999
3. The Abandonment of Modernization, Journal of China University of Petroleum, No. 4, 2002
4. On the Reconstruction of Moral Personality in Network Culture, Journal of Shandong University of Science and Technology, No. 3, 2003
5. The Development of Business Ethics in China and the Dialogue Mechanism of Business Ethics, Journal of Zhengzhou Institute of Aeronautical Industry Management Issue 2, 2004
6. Structural Basis and Ethical Code for Balancing Economic System Change and Conflict, Journal of Chongqing Technology and Business University Issue 3, 2004
7. Property rights reform of state-owned enterprises, from lies to honesty, Phoenix Weekly
No. 29, 2004
8. China's "Fortune 500" should transcend arrogance and inferiority, Phoenix Weekly
No. 31, 2004
9. Entry point of mainland political reform: full-time deputies to the people's congress, Phoenix Weekly Issue 26, 2005
10. The way out of the industry after the end of the era of joint ventures, Phoenix Weekly
No. 19, 2005
11. China's stock market enters a period of transition, Phoenix Weekly Issue 16, 2005
12. The Road to Chinese Enterprise Independence, Phoenix Weekly No. 12, 2005
13. Path Selection in Game and Evolution, Phoenix Weekly Issue 5, 2006
14. How Telecom Opens Up the Information Market: Future Strategic Role and Core Capability Building, People's Posts and Telecommunications (Information Edition) 15 June 2006
15. Why do rich people have to donate,Phoenix Weekly, Issue 28, 2006
16. Hayek's New Exploration of "Spontaneous Order", Qilu Academic Journal, No. 4, 2007
17. Telecommunications promotion of informatization should be "four in place", People's Posts and Telecommunications (information version) 22 August 2007
18. How to build an information-oriented telecommunications organizational structure, People's Posts and Telecommunications (Information Edition) 21 November 2007
19. Constructing the modern survival chances of the peasant, discovered in the Chinese countryside January 2008
20. On the Lack of Modernity in Public Affairs Decision Making, Journal of Beijing University of Business and Technology,5,2009
21. Institutional restructuring is a breakthrough point in national education reform, Phoenix Weekly Issue 22, 2010
22. On social management innovation, Fujian theory study Issue 4, 2011
23. On Ethical Decision Making in Corporate Strategy, Journal of Beijing Technology and Business University Issue 5, 2011
24.New strategies for corporate culture communication under the conditions of new media, Journal of news and writing ,12,2014
25.Conflict, stratification and decision-making choices of multiple value goals of state-owned enterprises, Changbai Academic Journal，5，2015
26.What drives profitable growth for the company? Journal of Chinese and Foreign Management，9，2017
27. How effective is the "Generation Z" cosmetics market, Journal of China Cosmetics 10，2019
28. Three "disruptive changes" in Douyin's brand culture，Journal of Chinese brand 4，2019
29. the integration and development of customer recommendation and customer experience, Business Economics Research, 4，2019
30.The Impact of Customer Participation on Brand Co-creation on Brand Relationship Quality and Brand Confrontation with Loyalty, Business Economics Research, 2，2020
31.Abandoning the "clash of civilizations theory" and building a community with a shared future for mankind is an inevitable choice for the world to defeat the new crown pneumonia epidemic.
World Socialist Studies, 2，2021
Ø books
1. Learn to be a sales manager with me, Beijing Technology University Press
April 2003
2. Sales Team Management, Beijing University of Technology Press February 2004
3. Ethical Constraints of Capital and Professional Managers, Shanghai University of Finance and Economics Press October 2012
4. Tower-level map of marketing masters, Economic Science Press December 2013
5. Path and Breakthrough - Theory, Evidence, and Suggestions for Undergraduate Teaching Reform, Shanghai Jiao Tong University Press,3,2016
6. Dynamic Management of State owned Enterprise Culture - Operational Methods for Diagnosis, Planning, Change, and Feedback, Enterprise Management Press,7,2019
Ø Selected Research Grants
1.Construction of Cultural Influence Theory, Key Project of Beijing Philosophy and Social Science Foundation, Weihaixiang ,chenwenjun et al ,15KDA001,1.2015
2.Research on the Symbiosis between China's Higher Education System and Ideological Identity, General Project of Beijing Municipal Education Commission, Wanluna ,Chenwenjun et al, BJSZ2010YB34,3,2010
3.Research on International Talent Introduction Policy in Hainan Province, Department of Science and Technology of Hainan Province SQ2019RKX0062, 12,2019