lOverview
Ø Education
2004/01—2008/09 Studied in University College Cork, Ireland for Doctor’s Degree.
2002/09—2003/10 Studied in Business School of South East Technological University Waterford for Master’s Degree.
1999/09—2002/07 Studied in South East Technological University Waterford for Bachelor’ s Degree.
Ø Working Experiences
2008.9-Present Teaching in Business School of Beijing Technology and Business University.
lResearch Interests
Service Marketing, Service Quality Management and Cross-culture Management
lCourses
Service Marketing (Taught in English), Marketing, International Marketing
lPublications
Ø Papers
Peer Reviewed Journals:
1.Wang, Y., Gu, X., Cui, Z. and Li, Y. (2022)Influence of Communication Channel and Information Form on Consumers' Purchase Behaviour, Tehnicki vjesnik - Technical Gazette, Vol.29, Issue(4):1323-1333
2.Cui, Z., Gao, R., and Qi, H. H.(2021), The international development of scientific and technological associations in China, Science & Technology Review, Vol. 39, Issue (10): 90-98
3.Cui, Z., Zhao, M. Q. and Xv, Z. Y. (2018), Research on the Impact of Customer Experience of Transactional Virtual Community on the Customer Engagement, Prices Monthly, 2018(9)64-69
4.Cui, Z, Wang, Ch. L. and Zhao, M. Q. (2018), Study on Comprehensively Promoting the TCM Quality with “4C” Quality Control System, Chinese Health Service Management, 2018(4)266-269
5.Cui, Z., Wu, J.J. (2016), Construction of Chinese Herbal Medicine Information Service Platform Based on Internet Big Data, Chinese Journal of Information on Traditional Chinese Medicine
6.Cui, Z., Wang, J. (2013), E-business development model of agricultural and animal husbandry products construction in Inner Mongolia, Guangdong Agricultural Sciences, 2013(15)188- 191
7.Cui, Z., Wang, J. (2012), The Exploring Research of Construction of Chinese Agricultural Products Cyber Marketing Development Model Based on Inner Mongolia Experience, Heilongjiang Agricultural Sciences, 2012(8) 109- 113
8.Cui, Z., Wang, Y. (2012), The Relationship between Government’s Purchase of Services Contracting and Social Organizations’ Development, Journal of Chinese Public Administration, 2012(8)48-51
9.Cui, Z., Lu, X., Wang, J (2012), The Research of Inner Mongolia Sport Tourism, SPORTS CULTURE GUIDE, 2012(8) 77-79
10.Feng, J., Zhang Y. L., Cui Z. (2011), A Multi-level Understanding of Service Concept, Journal of Beijing Technology and Business University (Social science), 26(2)110-117
11.Liu W. G. and Cui, Z.(2010), Beijing Olympic Sports Marketing Strategy Research, SPORTS CULTURE GUIDE, 2010(6)80-82
12.Cui, Z., Yang, H. X., Wang J. Y. and Li Y. (2010), Analysis on Beijing Olympic Purchasing System, SPORTS CULTURE GUIDE, 2010(4)73-77
13.Feng, J. and Cui Z. (2009), Study of Customer Motivation and Customer Hygiene Based on Motivation-Hygiene Theory — Take Restaurant Business as an Example, Journal of the Enterprise Vitality, 2009(10)32-36
Ø Books
1.Cui, Z.et al (2015), Retailing in China: The Modern Revolutions, Economic Science Press, Beijing
2.Cui, Z.et al (2012), The Research of Chinese Service Marketing, Economic Science Press, Beijing
3.Cui, Z. et al (2012), The Studies of Service Quality Practices and Culture in the Chinese Hospitality Market, Economic Science Press, Beijing
Ø Selected Research Grants
1.2021: “Research of the Digital Technique Development in Chinese Service Industry ”, China Association for Science and Technology;
2.2020: “Research of China’s Digital Economy: Opportunities and Risks” ，China Association for Science and Technology;
3.2019: Beijing City Food Logistics System Operating Mechanism Research, Municipal Commission of Transport;
4.2016: Project of Beijing Living Service Development, Fengtai; Municipal Commission of Commerce (Beijing), RMB¥250,000;
5.2015: Research of Beijing Business Service Industry International Development Model and Path, The Beijing Municipal Commission of Commerce (BJCOC);
6.2014: Project of Beijing Business Service Industry Development, The Beijing Municipal Commission of Commerce (BJCOC);
7.2013: Research finding of Chinese Customer E-buying Behavior Analysis (Beijing area);
8.2012: Research of Chinese State-Owned Company Internal Management Restructure Based on Case Study of China National Petroleum Corporation (CNPC) Northwest Chemicals Sales Company;
9.2012: Research finding of E-business Communication Language in Mainland of China Market;
10.2010: NOKIA Chinese Customer Buying Behavior Research (Beijing Area).
lServices & Awards
1.Strategic development Advisor, Australia A&Z International Trade Co., Ltd, 2017-Now;
2.Strategic development Advisor, Z&B Biologic Technology Co., Ltd, 2010-Now;
3.Director of Strategic Development, China Han Great Group, 2014-2018.