lOverview
Ø Education
1997/09—2000/07 Studied in Graduate School of Chinese Academy of Social Sciences for Doctor’s Degree.
1994/09—1997/07 Studied in Capital University of Economics and Business for Master’s Degree.
1987/09—1991/07 Studied in Hebei University of Economics and Business for Bachelor’ s Degree.
Ø Working Experiences
2000.11-Present Teaching in Business School of Beijing Technology and Business University.
lResearch Interests
Retail private label; Marketing strategy; Enterprise merger and acquisition
lCourses
Marketing management; Retail management;
lPublications
Ø Papers
Selected Academic Articles
1. LIU Wengang , LU Xuesong．Research on the retail mode of“thousands of stores with thousands of images”based on cross-border integration—take the innovation practice of “Beijing CSF Market” as an example［J］． Journal of Beijing Technology and Business University ( Social Sciences) ，2021．
2. LIU Wengang，FENG Jun．Research on implementation mechanism of corporate social responsibility in Chain franchisee from supply Chain perspective: Multi-case comparative analysis in catering service industry［J］．Journal of Beijing Technology and Business University ( Social Sciences) ，2017．
3. LIU Wengang. Comparative Research on Private Brand Strategy and Growth Path of Online Retailers and Traditional Retailers［J］．Journal of Business Economics, 2016.
4.Liu Wengang et al. A study on intangible resource advantage transfer in cross-border mergers and acquisitions: A case study of transnational mergers and acquisitions of TCL Group and Wanxiang Group [J]. Chinese Industrial Economy, 2007.
5.Liu Wengang, WEI Zhonglong, Wang Guoshun. Research on Private Brand Strategy of Retail Enterprises [M]. Economic Science Press, 2014.
Ø Major Issues
1.Lead the General Program supported by the National Social Science Foundation of China, “Research on innovation of new retail business model for consumption upgrading ”, the number of project approval: 18BGL112（2018-2022）.
2.Lead the Social Science Program supported by Ministry of Education of the People's Republic of China, “Research on brand resource integration in transnational mergers and acquisitions”（2010-2012）.
3.Lead the Youth Program supported by the National Social Science Foundation of China, “Research on the internationalization management strategy of Chinese enterprises in the era of globalization ”（2001-2002).