lEducation
Ph.D. in Business Administration, Tsinghua University, 2013-2020
S. in Marketing, Nanjing University, 2009-2013
Ø Working Experience
2020-present，teaching in Business School of Beijing Technology and Business University
lResearch Interests
Marketing Models; Digital Economy
lCourses
Marketing Principals; Marketing Model Analysis
lPublications
Selected Academic Articles
Zhang Yajun, Niu Yongge, Chen Zhi, Deng Xiaoyu*, Wu Banggang, & Chen Yali. (2023). Money matters? Effect of reward types on customers' review behaviors. Journal of Research in Interactive Marketing.
Selected Research Grants
Lead the Youth Program supported by the National Social Science Funds Project