中文
Yue Wu

Depart: Business Administration

Title: Assistant Professor

Office: Comprehensive Building 418

Email: wuyue@btbu.edu.com

l Overview

Ø Education

2009/09—2013/07 Studied in Business School of Renmin University of China for Doctor’s Degree.

2005/09—2008/09 Studied in Computer Department of Hunan University for Master’s Degree.

2001/09—2005/07 Studied in Computer Department of Hunan University for Bachelor’ s Degree.

Ø Working Experiences

2013.7-Present Teaching in Business School of Beijing Technology and Business University.

l Research Interests

Digital Transformation and Business Model Innovation

l Courses

Management, Entrepreneurship EducationInnovation and Entrepreneurship Management

l Publications

Ø Papers

Selected Academic Articles

1.Yue Wu, Statistical Analysis of Chain Company Employee Performance Based on SOM Neural Network and Fuzzy Model, Journal of Intelligent & Fuzzy Systems, Dec. 2019

2.Yue Wu, Meng dan DuBusiness Model Innovation: review and ProspectBusiness Economics Research, June,2019

3.Yue Wu, Yu bo Liu, Research on business model innovation of regional fast-fading B2B e-commerce enterprises under the background of Internet, Management informatization in China, 2021.

Ø Major Issues

1.Establishment of urban gift authorization system, the number of project approval: 19000535129(2019-2021)

2.Analysis of the Reading Market for Teenagers and Children,the number of project approval: 19000731547(2021-2022)

3.Research on Innovation of Museum formats in the Digital Era, the number of project approval: 19000732315(2023.6-9)

4.Monograph, Research on the Impact of Digital Capability of Cultural and Creative Enterprises on Business Model Innovation, Economic Science Press.

l Services & Awards

1. Outstanding Adviser of the National College Smart Business Decision-Making Innovation Competition in 2022.

2.Outstanding Adviser of the National College Student E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge in 2022.

3.Outstanding Innovation and Entrepreneurship Mentor of the 9th China International "Internet+" College Students Innovation and Entrepreneurship Competition in 2023.

4.Two Third Prizes and one Second Prize in the 7th China International "Internet+" College Students Innovation and Entrepreneurship Competition in 2021.

5.Three Third Prizes and two Second Prizes in the 8th China International "Internet+" College Students Innovation and Entrepreneurship Competition in 2022.

6.One Silver Award and one Bronze Award in the 2022 "Challenge Cup" "Qing Zhen Jing Suburban" Special Competition, and one Silver Award in the "Youth Innovation Center."

7.One First Prize and two Second Prizes in the 2022 National College Student E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge.

8.Two Special Awards, four First Prizes, three Second Prizes, and four Third Prizes in the 2023 "Challenge Cup" "Qing Zhen Jing Suburban" Special Competition, as well as two Third Prizes in the "Youth Gathering Creative Ideas."

9.Fifteen Third Prizes, two Second Prizes, and two First Prizes in the 9th China International "Internet+" College Students Innovation and Entrepreneurship Competition in 2023.