Writer: Updated: 2017-04-21 Times Read:
In the context of globalization, the question of how to tell Chinese stories and Chinese brand stories well has been put on the historical agenda. On the afternoon of April 20, the Business School held a lecture entitled “How to Unleash the Magic of Stories: A Case Study of Brand Planning Practice” at Liangxiang Campus, which was delivered by Xu Weibing, a manager of DMG Entertainment Media Group.
The lecture was divided into five parts: branding, stories, entertainment, marketing, and trends. During the lecture, Mr. Xu connected some skills used in movies, comics, and other entertainment forms with the knowledge learned by students. Through the case study, an in-depth analysis explained in layman’s terms was carried out, which aroused the curiosity and interest of the students.