Writer: Updated: 28 May 2019 Times Read:

    On May 22, the Department of Marketing of BTBU invited Dr. Han Shujie, Chairman of Weiming Crowd Innovation Company, founder and CEO of Weihe Space, and President of Tong Ya Academy, to give a lecture entitled “Business Model in the Internet Era” to postgraduate students of the Business School. Associate Professor Wang Yong hosted the lecture, while Professor Liu Wenzang, Associate Professor Zhu Rong, Wu Xiaoyu, Zheng Mingfu, Sun Baihui and other teachers of BTBU participated in the exchange and discussion.

    In his lecture, Dr. Han first introduced the basic concept and analysis framework of business models. Using real-life case studies, he also analyzed the nature and types of business models in the Internet era. Next, Dr. Han summarized the methods of traditional enterprises' Internet transformation and cited a large number of successful and failed cases. After that, Dr. Han talked about the Internet of Everything 4.0 era from the perspective of business model evolution. Finally, Dr. Han also had a lively and in-depth exchange and discussion with the faculty staff and teachers in attendance on the issues of value networks, entrepreneurial business models and business models of the education industry.