Writer：   Updated：2020-05-19   Times read：

    On the morning of May 16, the MBA Center invited Mr. Gao Yu, founder and CEO of Beijing Yiqimen Technology Co., Ltd., to bring an exchange and discussion on cultural and business empowerment. The part-time MBA postgraduates of 2019 and the undergraduates of 2017 majoring in Human Resource Management and Marketing of the Business School attended, and more than 130 people were online at the same time. The activity was jointly organized and presided over by Mr. Wang Nan, Executive Director of the MBA Center, Mr. Wu Yue and Tan Juan of the department of business.      

    Mr. Gao Yu was Microsoft’s Marketing Director for Greater China. He is the founder of China's first generation smartphone Dopod and the explorer of IP business empowerment. Mr. Gao used  his own experience to talk about the integration between IP Culture and enterprise needs. Innovation needs to start from the familiar and interested direction to establish a lighthouse belonging to the enterprise. It also inspird an in-depth discussion from the aspects of cross-border thinking and the iteration of business models.