On December 17, 2023, the Marketing Department of Business School successfully held the "2023 Digital Marketing and Marketing Course Digital Transformation Seminar" at Ziyu Hotel's Ziguang Building in Beijing. Fu Shilun, Secretary of the Party Committee at Business School Beijing Technology and Business University, attended and delivered a keynote address. Nearly 100 participants included experts, scholars, and entrepreneurs from Central University of Finance and Economics, Sichuan University, Beijing University of Posts and Telecommunications, as well as industry leaders like Credamo and Second-Hand Marketing Academy. Full-time faculty members and graduate students from our department also participated. The meeting was chaired by Associate Professor Liu Yong.

        At the opening ceremony, Secretary Fu welcomed distinguished guests and emphasized the seminar's significance for advancing Business School's development. He outlined three key objectives: "high-quality development," "digital transformation," and "serving economic progress in our capital." He also highlighted a comprehensive strategy based on sixteen guiding principles aimed at enhancing business practices while integrating academia with industry through dual-driven initiatives. In conclusion, he wished for a successful seminar.
        The first half focused on academic discussions about digital marketing strategies led by Professor Wang Yi from Central University of Finance and Economics. He discussed AIs evolution through three phases—from weak to strong artificial intelligence—and how big data technology opens new avenues for marketing research. Professor Wang categorized marketing inquiries into three levels while exploring their integration with AI strategies across areas such as pricing models; he stressed the importance of solid business acumen. Wu Banggang from Sichuan University's Business School emphasized cultivating business thinking among future graduates during his presentation on training methodologies; he shared findings related to innovations in logistics models underpinned by digital economy dynamics titled “Innovation of Business Logistics Model under Digital Economy: The Impact of Self-operated Logistics.” Shi Haijiao—a marketing educator at Beijing Technology and Business University—shared her latest research on excessive gift packaging trends linked to online shopping; she analyzed attitudes towards excessive packaging between recipients and givers along with underlying psychological mechanisms.

        The latter part concentrated on transforming digital marketing curricula where Professor Kang Jun from School of Economics and Management, Beijing University of Posts and Telecommunications provided insights into digitalization impacts stemming from shifts within economic paradigms surrounding digital markets. Yao Kai—an associate professor at Central University of Finance and Economics—discussed talent cultivation pathways suited for todays digitally-oriented landscape based on his experience founding Credamo. Tan Beiping—the Vice President at Millhead Technology Group—and Chen Haihao—a senior education planning expert with Yonyou Group—also offered valuable perspectives drawn from practical experiences in digital marketing sectors alongside collaborative efforts fostering university-industry-research partnerships aimed toward curriculum evolution.

        This seminar not only facilitated knowledge exchange but also strengthened collaboration between academia and industry stakeholders; through expert sharing sessions attendees gained deeper insights into high-quality developmental trajectories relevant to contemporary marketing disciplines which will further support establishing premier undergraduate programs alongside educational reforms focused on digitizing course offerings.