On May 9, the Business School hosted the third CMAU National College Student Market Research and Business Planning Competition campus finals, along with the 10th Marketing Planning Competition of Beijing Technology and Business University. The event attracted 36 teams from our university, with a total of 169 students participating, and 18 teams advanced to the campus finals. After evaluation, 8 teams from our university progressed to the regional competition. The competition was judged by six senior faculty members from the Business School—Zhang Jingyun, Peng Yanjun, Guo Chongyi, Wu Yue, Ma Ke, and Fu Xiaoye—as well as industry experts Liu Zheng, Market Director of Xiaodiao Pear Soup; Kang Linli, Market Department Manager of Niulanshan Distillery; and Miao Yu, Market Director of Huacai Chuangjia Cultural Communication Co., Ltd.
The event provided an excellent platform for students to demonstrate their market research and business planning skills, and the high level of competition showcased the students' innovative approaches and strategic thinking.
The competition focused on addressing real-world business challenges, with key issues including how Xiaodiao Pear Soup could innovate its marketing strategy to boost brand communication, how Niulanshan Distillery of Shunxin Agriculture could use cultural creative products to reinforce consumer brand positioning, and how Huacai Chuangjia could develop museum cultural products to expand the museum’s cultural influence. The 18 teams that advanced to the campus finals conducted thorough market research, applied their professional expertise, and crafted creative market analysis reports and business planning proposals, setting a solid foundation for the intense final round of the competition.
Zhang Yue, Deputy Secretary of the Party Committee of the Business School, delivered a speech at the event, highlighting that this competition is a valuable practical opportunity beyond the competition itself. She encouraged every student to integrate their theoretical knowledge into practical applications, using this competition as a chance to continuously refine their business planning skills. She also wished each participating team success and hoped they would shine brightly in the competition and achieve great results.
During the final round of the campus competition, each team took turns presenting their innovative solutions to the judges and audience, addressing key issues faced by businesses with vivid demonstrations and rigorous arguments. The students not only provided a thorough analysis of the market conditions but also skillfully incorporated cutting-edge marketing concepts and technological trends, showcasing their unique insights and boundless creativity for the future market. After intense competition, 8 teams advanced to the regional round, while the remaining teams were awarded second prizes in the campus competition.
The Market Research and Business Planning Competition aims to encourage students to integrate theory with practice through hands-on exercises, strengthening their market analysis and business planning skills. It not only provides a platform for in-depth company research and the transformation of theoretical knowledge into practical outcomes but also showcases the contemporary students' sharp market insight and outstanding business planning talents, paving a solid path for their future careers.