On the afternoon of December 20, 2023, the seventh session of the "High-Quality Education Teaching Action Plan Series Lecture" at Business School took place in Conference Room 401 of the Complex Building. Associate Professor Pang Jun, Deputy Director of the Marketing Department at Renmin University of China, delivered an engaging lecture on "Challenges and Opportunities in Marketing Undergraduate Education within the Digital Economy Era," targeting faculty and graduate students.

        In her presentation, Associate Professor Pang highlighted emerging trends and challenges in marketing during this digital economy era. She noted that rapid advancements in technologies like the Internet and big data have transformed marketing environments; as a result, traditional models are evolving toward more refined and automated approaches. This shift has created a shortage of interdisciplinary talents with both data analytics skills and marketing knowledge—an obstacle for Chinese enterprises' digital transformation efforts. Thus, undergraduate marketing education must continuously reform curricula, promote interdisciplinary integration, and cultivate high-quality professionals equipped with innovative thinking to meet societal demands.

        Following her talk, Associate Professor Pang engaged in discussions with Associate Professor Yan Huan (Secretary of the Marketing Branch), Associate Professor Liu Yong (Deputy Director), Associate Professor Chen Libin among others. They explored strategies to address challenges faced by undergraduate marketing education while identifying opportunities for advancement. Participants agreed on accelerating digital transformation within marketing disciplines by adopting advanced teaching methods; enhancing practical components; providing diverse resources; encouraging student innovation; challenging conventional paradigms—all aimed at nurturing independent critical thinking abilities among students.
        Additionally, Dr. Shi Haijiao and Dr. Ma Ke attended this lecture where several educators shared valuable insights based on their perspectives along with their teaching practices regarding curriculum design relevant to undergraduate marketing education today.
        This lecture aims to foster innovation within undergraduate marketing education while supporting high-caliber talent development tailored to today's digital economy—providing invaluable learning experiences for Beijing Technology and Business University's Marketing Department—and injecting new momentum into educational innovations in this field. It is expected that moving forward, Beijing Technology and Business University's Marketing Department will continue making significant contributions toward training skilled professionals aligned with our evolving digital economy's needs.