The Tourism Management program received national approval for the “Master of Tourism Management” professional degree (major code: 125400) in 2010 as the first batch of degree granters and was reapproved in 2021. The program is committed to nurturing students with a sense of social responsibility, entrepreneurial and innovative capabilities, and tourism professional qualities. It aims to develop high-level, application-oriented professionals with an international perspective and strategic thinking, capable of managing and working in modern tourism and related industries.

Regarding the program characteristics and advantages, the program features “Smart Tourism” as its core, requiring students to systematically master tourism management knowledge, computer technology, earth big data technology, and new media technology. Students will gain a solid foundation in “Smart Tourism” research theories and analytical methods, with strong capabilities in tourism economic analysis and management. The program aims to meet the needs of digital tourism management careers and tourism science research talent in the new era. The program has a robust faculty team of 12 full-time teachers, including 3 professors, 8 associate professors, with 4 doctoral supervisors and 11 master’s supervisors.

The primary research directions of this program include Tourism Informatization and Big Data Applications, Tourism Service Management and Innovation, Tourism Destination Management and Planning, and Tourism Brand Operations and Cultural Creativity. The Tourism Informatization and Big Data Applications direction focuses on online tourism services and operations, smart tourism development and sustainable growth, and innovations in virtual tourism design. The Tourism Service Management and Innovation direction emphasizes research on service system design, service facility design, service innovation, group development models, tourism supply chain integration, and franchise relationship management. The Tourism Destination Management and Planning direction primarily investigates issues related to the development, planning, and protection of tourism resources, low-carbon consumption, sustainable development, and the management of tourism destinations and attractions. The Tourism Brand Operations and Cultural Creativity direction focuses on the operation and brand image building of time-honored brands in the new media environment, as well as cultural creativity and the innovation of traditional culture within tourism contexts.